Landing Page Optimized
Collecting Leads and Obtaining Online Conversions
Why a landing page? Landing pages let us narrow the focus and remove the clutter from pages that could distract clients from taking the action we want them to take, where we can drive traffic to a specific URL that has been designed to receive those visitors. See the page in action.
This project took place between November 2013 and January 2014. I worked on this project as an interaction designer with Quicken Loans’ Marketing team.
Observation and Input
Even if clients landed on our page and knew exactly what they were looking for — they wanted to take the quickest action possible to get results. Through the process of A/B testing our pages, we learned that the shorter version of lead gen forms converted 36% more clients than the longer version.
Lead Forms Optimization